The purpose of the resume is to get you an interview, not necessarily to get you the job.
1. Your resume should tell a story, from beginning to end. Answer these questions: Who are you? What have you done? What makes you special? Why should we hire you?
2. How long should the resume be? As long as it needs to be, and as short as needed to keep the reader’s attention. Only give them enough info to make them want to keep reading.
3. Don’t lie on your resume. Get hired because you are the right person for the job, not because you said the right things on your resume.
4. Words have power. Use captivating titles and strong keywords to draw the reader’s attention and to create a standout impression of you as a job candidate.